03
03
IBM
IBM
Client
Client
IBM
IBM
Type
Type
UI, UX, Spatial Design
UI, UX, Spatial Design
Year
Year
2019
2019
About
About
Every year, the World Economics Forum in Davos brings together top leaders from all around the globe.
At Davos 2020, IBM aimed to create an engaging, personalized experience that showcased the next big shift in business: The Cognitive Enterprise.
Through a display with object-recognition technology, our installation allowed Davos attendees to tailor the 6-minute narrative to their industry using a physical token. In addition to the smart displays, big LED panels and 98-inch displays made for a mini masterclass in business transformation. We closely followed IBM's design guidelines for visual elements and typography, transforming multiple IBM white papers and case studies into four animated stories.
Our work won The FWA Award of the Day
Every year, the World Economics Forum in Davos brings together top leaders from all around the globe.
At Davos 2020, IBM aimed to create an engaging, personalized experience that showcased the next big shift in business: The Cognitive Enterprise.
Through a display with object-recognition technology, our installation allowed Davos attendees to tailor the 6-minute narrative to their industry using a physical token. In addition to the smart displays, big LED panels and 98-inch displays made for a mini masterclass in business transformation. We closely followed IBM's design guidelines for visual elements and typography, transforming multiple IBM white papers and case studies into four animated stories.
Our work won The FWA Award of the Day
Project Objectives
Project Objectives
Within ~ 3 weeks, we were to design a fully digital interactive experience covering UI, UX, and Motion. Along with the digital experience, we were also tasked to design the exterior and interior graphics for the physical space.
Within ~ 3 weeks, we were to design a fully digital interactive experience covering UI, UX, and Motion. Along with the digital experience, we were also tasked to design the exterior and interior graphics for the physical space.
Credits
Credits
ACD
ACD
Alex Otto
Alex Otto
