By working closely with strategy and UX, we were able to create a consistent, intuitive, and seamless digital experience to reduce call activity and increase customer satisfaction. 

Our UI foundation was based on the Atomic Design Methodology — Instead of creating pages, we created systems that were scalable across all digital platforms. I helped the team define the rules and guidelines for what then became part of the global process. While working on a system helped us internally, it also had a tremendous impact on how we communicated with development. By simplifying the approach, we were able to dissect every aspect of the design and also create a common language.