I started in the bagel business and ended up as a designer. My family has been rolling bagels for 35+ years, which taught me that putting your customer first, having grit, and striving for a quality product are key to carry through in design (and in life).

I'm currently a senior designer at BASIC/DEPT®, focusing on everything from product to web. Throughout my career, I've designed for different industries and company types — covering all the acronyms; B2B, B2C, D2C…you name it, I've probably designed for it.