02
02
Client
Client
Agency
Agency
BASIC/DEPT
BASIC/DEPT
Type
Type
UI, UX, Product
UI, UX, Product
Year
Year
2022, 2024
2022, 2024
About
About
As part of the embedded team at Google, I contributed to multiple projects for the Google Store, Google’s online marketplace, which has 14 million monthly unique visitors, offering a range of devices and services, including Pixel phones, Pixel and Fitbit watches, Nest home products, and Google Fi, Google’s telecom service.
I helped ensure a seamless, accessible web and product experience across various digital touchpoints, including new product launch pages, UX testing, supporting design systems, and developing new digital product features. While I can't go into all the details for legal reasons, I can assure you that our teamwork has been successful.
Our work for the 22/23 launch earned us a Webby Award for Best Mobile User Experience (Mobile Features).
To learn more, please get in touch
As part of the embedded team at Google, I contributed to multiple projects for the Google Store, Google’s online marketplace, which has 14 million monthly unique visitors, offering a range of devices and services, including Pixel phones, Pixel and Fitbit watches, Nest home products, and Google Fi, Google’s telecom service.
I helped ensure a seamless, accessible web and product experience across various digital touchpoints, including new product launch pages, UX testing, supporting design systems, and developing new digital product features. While I can't go into all the details for legal reasons, I can assure you that our teamwork has been successful.
Our work for the 22/23 launch earned us a Webby Award for Best Mobile User Experience (Mobile Features).
To learn more, please get in touch
Project Objectives
Project Objectives
■ Enhancing wayfinding, education, and storytelling to help new users easily navigate and explore content on the PDP
■ Introduce the portfolio and new products across mobility, wearables and home
■ Highlight reasons to buy Pixel and to buy in Gstore
■ Drive awareness of compatible devices
■ Focusing on premium switchables — those who are open to switching and interested in learning more about Google Pixel, this audience is less satisfied with their current phone
■ Enhancing wayfinding, education, and storytelling to help new users easily navigate and explore content on the PDP
■ Introduce the portfolio and new products across mobility, wearables and home
■ Highlight reasons to buy Pixel and to buy in Gstore
■ Drive awareness of compatible devices
■ Focusing on premium switchables — those who are open to switching and interested in learning more about Google Pixel, this audience is less satisfied with their current phone
■ Enhancing wayfinding, education, and storytelling to help new users easily navigate and explore content on the PDP
■ Introduce the portfolio and new products across mobility, wearables and home
■ Highlight reasons to buy Pixel and to buy in Gstore
■ Drive awareness of compatible devices
■ Focusing on premium switchables — those who are open to switching and interested in learning more about Google Pixel, this audience is less satisfied with their current phone
Project Highlights
Project Highlights
For the mobility launch, we focused on the two main audiences, technophiles and value seekers — across 11 markets spanning AMEA, NA, & APAC.
For the mobility launch, we focused on the two main audiences, technophiles and value seekers — across 11 markets spanning AMEA, NA, & APAC.
Credits
Design Leads
Edgar De La Cruz
Cole Krahn
Amy Martino
Lauren Blackburn
Chris Sullivan
Designers
Joaquin Alanis
Mac Katana
Kendra Wiley
Nicholas Green
Ashley Jo
Copywriters
Marc Weinreich
Chris Puma
Krista Harder
John O'toole
And many more...
Awards
Cole Krahn
Amy Martino
Lauren Blackburn
Chris Sullivan
Credits
Design Leads
Edgar De La Cruz
Cole Krahn
Cole Krahn
Amy Martino
Amy Martino
Lauren Blackburn
Lauren Blackburn
Chris Sullivan
Chris Sullivan
Credits
Copywriters
Marc Weinreich
Mac Katana
Chris Puma
Kendra Wiley
Krista Harder
Nicholas Green
John O'toole
Ashley Jo
And many more...
Credits
Designers
Designers
Joaquin Alanis
Cole Krahn
Mac Katana
Amy Martino
Kendra Wiley
Lauren Blackburn
Nicholas Green
Chris Sullivan
Ashley Jo
Awards
Cole Krahn
Amy Martino
Lauren Blackburn
Chris Sullivan
Credits
Credits
Design Leads
Design Leads
Edgar De La Cruz
Edgar De La Cruz
Cole Krahn
Cole Krahn
Amy Martino
Amy Martino
Lauren Blackburn
Lauren Blackburn
Chris Sullivan
Chris Sullivan
Designers
Designers
Joaquin Alanis
Joaquin Alanis
Mac Katana
Mac Katana
Kendra Wiley
Kendra Wiley
Nicholas Green
Nicholas Green
Ashley Jo
Ashley Jo
Copywriters
Copywriters
Marc Weinreich
Marc Weinreich
Chris Puma
Chris Puma
Krista Harder
Krista Harder
John O'toole
John O'toole
And many more...
And many more...
