These are some of the exciting projects that I got to work on during my internship at Media Monks. You can read up on it here.

This project won The FWA Award of the Day 🍾 
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IBM

Media Monks worked with IBM to design the digital installation and physical pop-up location in Davos, Switzerland during the 50th World Economics Forum.  
The WEF connects communities of leaders around global issues through high-level meetings, research, initiatives and digital networks. For this year’s theme, Stakeholders for a Cohesive and Sustainable World, IBM wanted communicate the capabilities and goals they have achieved with their technology. 
We developed digital and print assets for IBM's experiential activation by using their existing design language. 

What I did:                                             
UI/UX
Print 

Team:
ACD - Alex Otto

Year:
2019 - 2020

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The Concept:

An experiential activation showing business and industry operating at its fullest potential- as “Cognitive Enterprises.” This physical walkthrough will take those thought leaders and luminaries on a journey to introduce the concept of a Cognitive Enterprise and why it's imperative to operate business models and society as such.
The Inspiration:
 
We utilized the existing IBM guidelines to push the messaging further in both digital and print. Bringing in photography, color, grid, illustration and type gave us room to break some boundaries, but without effecting the integrity of the brand.
Competitive Landscape:

All IBM competitors or partners have pavilions, rented shopfronts, sessions and after parties investing on average between $6-8 million. Companies create pop-up stores, take over cafes and invest in outdoor branding.

Companies Include:
• Accenture 
• Palantir
• Salesforce
• Facebook
Exterior Design:
Interior Design:
The Smart Wall:

The smart wall allowed the visitors to come and interact with cognitive enterprise applications. After visitors would go through the introduction, they were prompted to pick up a token that would take them through different journeys and place them on the smart screen.

This helped answer the questions of what is cognitive enterprise and how it holds value in everyday lives.
The Smart Screen:

The visitor would choose a token on their right and would navigate through the journey by rotation and touch.  As the visitor would rotate, they would be able to view more information on the smart wall. By using micro-interactions we were able to create an easier on-boarding and overall better user experience. 
Key Screens:
Motion and interaction:

We were able to work with the motion design team to bring some of the key screens to life