I started in the bagel business and ended up in design.With 35+ years of bagel-making in my family, I learned early that putting the customer first, showing grit, and striving for quality aren’t just keys to good business — they’re principles I carry into design (and life).
Today, I’m a Creative Lead on Marcom Interactive at Airbnb. Over the years, I’ve designed across industries and company types—B2B, B2C, D2C—you name it, I’ve probably designed for it.
I started in the bagel business and ended up in design.With 35+ years of bagel-making in my family, I learned early that putting the customer first, showing grit, and striving for quality aren’t just keys to good business — they’re principles I carry into design (and life).
Today, I’m a Creative Lead on Marcom Interactive at Airbnb. Over the years, I’ve designed across industries and company types — B2B, B2C, D2C — you name it, I’ve probably designed for it.




Some Clients
Taco Bell
Taco Bell
Taco Bell
Taco Bell
IBM
IBM
IBM
IBM
Airbnb
Airbnb
Airbnb
Airbnb
New Relic
New Relic
New Relic
New Relic
APS
APS
APS
APS
Luna Blanket
Luna Blanket
Luna Blanket
Luna Blanket
Awards
Webby
Winner
x1
People's Voice Winner
x1
Honoree
x1
The FWA
FWA of the Day
x1